Cycle King & Hawk Cycles, a well-established retailer with over 50 years of experience, faced declining email performance due to outdated designs and infrequent campaigns. Low open rates, disengaged customers, and rising unsubscribes hindered growth, while email designs lacked alignment with their website and audience expectations. As a multi-channel retailer, Cycle King & Hawk Cycles needed a strategy that drove both in-store foot traffic and online revenue. Sporadic emails left customers disconnected, making a comprehensive overhaul essential to improve engagement, maintain relevance, and build sustainable revenue.